MINNEAPOLIS – (June 22, 2011) – Sports injuries have increased as people have been encouraged to exercise for fitness. According to the U.S. Consumer Product Safety Commission, sports injuries are on the rise with baby boomers suffering more than 1 million sports injuries annually. Youth athletes, age 14 and under, experience 3.5 million sports injuries each year, according to the American Academy of Pediatrics and the American Academy of Orthopaedics. About 40 percent of all injuries sustained by middle and high school students are classified as overuse injuries, and data supports the theory that youth sports injuries are on the rise in the US.
Minneapolis-based Shock Doctor is helping athletes of all abilities get back in the game by transforming sports medicine with the introduction of the Shock Doctor Performance Sports Therapy line of products which provide substantial innovative improvements. Shock Doctor – the authentic market leader and creators of innovative, unique performance-driven sports protection and the undisputed worldwide leader in mouthguard technology – is changing sports medicine with unique technology, design and fit to create an unparalleled line of Performance Sports Therapy products.
“We were able to successfully transform the mouthguard category with research and technological innovation,” said Jay Turkbas, Senior Vice President of Product Development and Marketing for Shock Doctor. “Our leadership in sports protection along with our commitment to providing best-in-class sports protection for recreational and professional athletes is enabling us to revolutionize the sports medicine category by developing the new Performance Sports Therapy products which are the first and only products of their kind. Our goal is to help athletes and non-athletes stay active.”
The new Performance Sports Therapy products address the traditional sports medicine category issues such as sizing inconsistencies and packaging and product all looking the same which makes it difficult to determine the right product to fit the injury. By using premium materials and enhanced design in products and packaging, better product classification to make it easier to select and identify products for specific injuries, and greatly improved sizing and fit, Shock Doctor is using innovative improvements to bring performance enhancing support to athletes of all abilities. The Performance Sports Therapy line features fresh, aesthetically appealing designs with anatomical/biomedical features. The products are lightweight and made with unique and exclusive materials such as the N-Tex™ vented airflow neoprene which promotes moisture wicking. All of the Performance Sports Therapy products have microbial treatment to help eliminate bacteria and related odors.
The unique packaging system guides consumers to find the correct Performance Therapy Solution for their specific injury. The product labeling is easy to recognize and use with a product identity and coded number system. For example, performance levels are identified as Level 1 for light support, Level 2 for customizable compression sleeves and wraps with support and adjustments, and Level 3 with more stabilizing and significant support. Color coded product categories include red for knees, green for elbows, yellow for shoulder and back, blue for legs and purple for wrist injuries. Shock Doctor is the first in the category with this system.
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