MINNEAPOLIS – (June 1, 2011) – Thousands of youth football players are getting ready to attend football camps and clinics as well as participate in summer football leagues around the country, and Minneapolis-based Shock Doctor® is ready to protect them with new, technologically advanced sports protection products and to continue living up to its mission of providing athletes with “Hardcore Protection. Fearless Performance.” Shock Doctor is the authentic market leader and creators of innovative, unique performance-driven sports protection and the undisputed leader in mouthguard technology. The company, with its extensive track record of providing best-in-class sports protection to youth and professional athletes, is expanding its unique and innovative ShockSkin™ Football base layer protective apparel distribution and launching its Nano 3D Mouthguard – the ultimate self-fit mouthguard.
Shock Doctor’s leadership in sports protection has enabled the company to revolutionize the category once again, this time with the technological innovation of Shockskin Football – the first and only product of its kind. ShockSkin Football moves like a second skin and the technology is sport specific to football. Its built-in protective apparel is uniquely designed to cover the gaps in football players’ gear, enabling them to focus on the game and enhance their performance. ShockSkin Football consists of integrated fabric and vented foam pads, secured by high frequency seams, that move and contour with the body for ultimate comfort and protection. With minimal weight and bulk, ShockSkin Football integrates with football players’ gear for full-on, full-time protection. The breakthrough technology reduces wear and tear on players while delivering hardcore protection and fearless performance.
As an expert in mouthguard science, performance and safety, Shock Doctor represents 90 percent dollar share of the mouthguard category at sports retailers (Source: SportsScanINFO - Sports Retailers 52 Weeks Ending 5.22.2011.) The company designs and produces the most comfortable, ultra protective mouthguards available, keeping the focus on playing a sport, not wearing a mouthguard. The innovative Shock Doctor Nano 3D Mouthguard is the ultimate self-fit mouthguard and features a lower profile, closer fit and less bulk, providing athletes improved airflow making it easier for them to breathe, communicate and focus. The Nano 3D uses Shock Doctor’s MORA (Mandibular Orthopedic Repositioning Appliance) performance enhancement technology to position the lower jaw down and forward to create optimal muscular function of the head and neck muscles. Preliminary research shows that Shock Doctor mouthguards with MORA may provide increased strength and improved athletic performance.
The Nano 3D Mouthguard’s new thin-wall design and lightweight structure absorbs and disperses impacts away from the point of contact. The exclusive Nano inner wall consists of a semi-flexible polymer that helps to enhance fit while minimizing interference against the tongue. Shock Doctor’s Tri-Bite technology aligns and stabilizes the upper and lower jaw through front incisor and rear molar, gel-filled bite windows which enhances fit and protection, and the Gel-Fit™ Liner custom molds to teeth for a tight, comfortable fit.
NFL football players such as San Diego Chargers running back Ryan Mathews and other professional athletes across the country currently use Shock Doctor’s sports protection because they have discovered that Shock Doctor’s revolutionary products are proving to be vital for better training and improved performance. NCAA football players, NHL hockey players, MLB players, hockey and lacrosse teams, and athletes worldwide who want superior sports protection combined with performance enhancement are using Shock Doctor products ranging from mouthguards to compression apparel.
“Because of our leadership position in performance sports and protection, athletes know they can count on Shock Doctor for innovative products that enable them to optimize their performance while providing best-in-class protection,” said Jay Turkbas, Senior Vice President of Product Development and Marketing for Shock Doctor. “The new ShockSkin Football protective apparel and Nano 3D Mouthguard is the next generation of performance sports protection.”
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