Saturday, January 22, 2011

Dwyane Wade Extends Sponsorship Deal with McDavid

Miami Heat star Dwyane Wade has announced that he will continue to wear and endorse McDavid’s HexPad performance apparel and sports medicine products. Wade signed a multi-year contract.

Per the new contract, Wade also will work closely with McDavid to develop future products and influence design.

“This adds a new dimension to our product development process,” Rey Corpuz, McDavid’s marketing director said. “We already work with top professionals and trainers for the functional aspects of our products. Now we can incorporate a little D-Wade flare to future concepts we are working on.”

Wade is known for sporting wraparound Thudd shorts; the Hexmesh top with HexPad protection at the ribs and spine; HexPad power shooter arm sleeves; HexPad compression leg sleeves and the 195 Ultralite Ankle Brace.
“Wade is one of the most explosive players of our time,” Terry Fee, McDavid’s vice president said. “His use of our HexPad products shows our commitment to true athletes.”

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